Recruiting Top Tech Talent

How to successfully attract, recruit and retain for the most competitive jobs.

55% ARE NOT ACTIVELY LOOKING FOR JOBS

But, are open to new opportunities if you can find them

63% FIND CODING EXAMS  MOST STRESSFUL

And, 63% think they are irrelevant to the daily job

DRIVE 91% MORE SEARCH RESULT CLICKS

By including a street address in search results

AND 85% OF YOUR TARGET AUDIENCE IS ALREADY EMPLOYED

80% MORE CONVERSIONS WHEN CANDIDATES START THEIR VISIT BY USING THE JOB SEARCH

your job search should be front and center and not hidden or inconspicuous

75% OF ALL JOB SEARCHES ARE LOCATION ONLY

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What are candidates looking for?

In a tight labor market specifically in the technology sector, it is more important than ever to know what top tech talent are looking for in an employer.

  • Candidates who select a start-up typically have a mentality that they can 'conquer the world' (in a positive way).
  • They are also entrepreneurial and want the ability to make an impact and be visible.
  • They need autonomy and a flat structure to operate with success.
  • They need to be shown that they'll be working with and surrounded by brilliant minds (to collaborate, and also to enhance their own skills).
  • Among tech employees surveyed by Openview, 70% view flexible hours as a critical benefit.
  • Competitive compensation is considered important by 93% of respondents.

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Tech Talent Clients

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High-Level Activation Strategies

The hard work that has been done to uncover your overarching employer brand and top tech talent segmented audience, including persona work is now ready for activation. It begins with telling your story internally through an employee ambassador program (including social advocacy), a review of your employee referral program and generating user content. External amplification should include digital, programmatic and social content and also include thought leadership, events and more. Don’t forget to focus on retention of your top tech talent, too.

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Client Examples

Intuit

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Intuit’s mission is to power financial prosperity around the world. While Intuit is best known for their flagship products that include TurboTax® and Mint — they struggle with brand awareness as a top tech talent employer. We achieved success through:

  • CKR built out a landing page that highlights the technology

  • Assets like visual job descriptions were created to drive traffic to the landing page

Viasat

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Viasat Inc. is an American communications company that provides high-speed satellite broadband services and secure networking systems to the military and commercial markets in the United States and around the world. We achieved success through:

  • Developed an employer brand that is uniquely Viasat and that resonates with top tech talent
  • The initial execution included a brand toolkit and style guide, as well as conference materials including a booth, banner stands, flyers and brochures 
  • Social strategies are currently underway

ASML

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ASML is one of the world's leading manufacturers of chip-making equipment.

  • You will find their products in fields such as healthcare, energy, mobility and entertainment. We achieved success through:
  • A research-based employer brand program, that included ethnographic studies, context mapping, key employee interviews and a workshop session to uncover their employer brand and better tell their stories.
  • Developed overall creative and mapped out segmented content for their targeted audiences of software engineers and software developers

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